I designed this logo as part of a pitch that ultimately didn’t win the job. The mark is based on the shape of a mountain created by the letters MRG for Mount Rainier Gondola. In addition I modified the shapes to feel like the ends of skis and ski boots. I liked the idea of the mark traveling up and down the words to further hammer the point home that this thing is going to take you up the mountain.

Project tags

Identity

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