SMART Papers is one of the largest and oldest paper producers in the United States. Originally Champion, then International, and now SMART Papers, they have been producing paper products for over 110 years in Hamilton, Ohio. They have been producing paper in an environmentally friendly fashion before it was in vogue.
For the SMART Papers website redesign it was critical to let their paper brands sit in the drivers seat, while highlighting their green leadership, and appealing to their core audiences of printers and designers. We worked with the SMART Papers web team to reorganize their website. Based on this new site structure we designed a clean, site that would be familiar to designers and align SMART Papers with their roots. In addition to the design I produced HTML and CSS templates which we passed along to the SMART Papers web team for implementation.