Identity for a local bike messenger company. This hardworking local group wanted to differentiate itself from the corporate interlopers. Leaning on wood-type inspired and slab serif fonts the brand seeks to communicate the classic slogan of the USPS “Neither rain nor hail nor sleet nor snow nor heat of day nor dark of night shall keep this carrier from the swift completion of his appointed rounds.” The badge was based on the original United States Department of the Post Office seal. The brand marries that historic attitude with a modern feel.

Project tags

Identity, Print, Illustration

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